Social Media Management: Technologies and Strategies for Creating Business ValueSpringer, 14 sep 2015 - 250 pagina's This undergraduate textbook adopts the perspective of organizations - not individuals - and clarifies the impact of social media on their different departments or disciplines, while also exploring how organizations use social media to create business value. To do so, the book pursues a uniquely multi-disciplinary approach, embracing IT, marketing, HR and many other fields. Readers will benefit from a comprehensive selection of current topics, including: tools, tactics and strategies for social media, internal and external communication, viral marketing campaigns, social CRM, employer branding, e-recruiting, search engine optimization, social mining, sentiment analysis, crowdfunding, and legal and ethical issues. |
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Resultaten 1-5 van 45
... Monitoring and Evaluating a Social Media Strategy . . . . . . . . . 56 3.3.1 Monitoring Web Analytics and Social Media Analytics. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 57 3.3.2 Monitoring Business Outcomes ...
... Monitoring, and Evaluating Internal Social Media Strategies. . . . . . . . . . . . . . . . . . . . . . . 12.1.4 ... Monitoring and Support Are Important. . . . 12.2.2 Example: Anticipate Opposite Behavior. . . . . . . . . . . 12.2.3 ...
... monitoring social media use are less expensive than, for instance, collecting customer data in face-to-face interviews at a railway station or at a supermarket. The big data that are sent and shared by social media tools can also be ...
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Inhoudsopgave
1 | |
Definitions Social Media Types and Tools | 21 |
Social Media Strategy and Return on Investment | 49 |
Online Advertising and Viral Campaigns | 63 |
Social Customer Relationship Management | 87 |
Search Engine Optimization | 113 |
Sentiment Analysis and Opinion Mining Business Intelligence 1 | 133 |
Social Network Data and Predictive Mining Business Intelligence 2 | 149 |
eRecruitment | 173 |
Crowdfunding | 189 |
Legal and Ethical Issues in Social Media | 207 |
WrapUp | 221 |
Index | 247 |
Overige edities - Alles bekijken
Social Media Management: Technologies and Strategies for Creating Business Value Amy Van Looy Geen voorbeeld beschikbaar - 2016 |
Social Media Management: Technologies and Strategies for Creating Business Value Amy Van Looy Geen voorbeeld beschikbaar - 2015 |