Social Media Management: Technologies and Strategies for Creating Business ValueSpringer, 14 sep 2015 - 250 pagina's This undergraduate textbook adopts the perspective of organizations - not individuals - and clarifies the impact of social media on their different departments or disciplines, while also exploring how organizations use social media to create business value. To do so, the book pursues a uniquely multi-disciplinary approach, embracing IT, marketing, HR and many other fields. Readers will benefit from a comprehensive selection of current topics, including: tools, tactics and strategies for social media, internal and external communication, viral marketing campaigns, social CRM, employer branding, e-recruiting, search engine optimization, social mining, sentiment analysis, crowdfunding, and legal and ethical issues. |
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... multidisciplinary approach, the reader gets to know a wide range of organization-relevant topics in order to put social media into an appropriate business perspective. • The point of departure concerns potential social media strategies ...
... Multidisciplinary Approach . . . . . . . . . . . . . 10 1.4 Learning Objectives of this Book ... Strategy and Return on Investment .............. 49 xv Contents.
... multidisciplinary approach of social media constitutes the main thread of the book in order to determine, execute, and evaluate social media strategies that help achieve business objectives and create value. 1.1 Introduction to the ...
... , FacebookTM, YouTubeTM, and Google+TM) may disappear over time and be replaced by other, more advanced social media tools. 1.3 Social Media as a Multidisciplinary Approach This book intends 1.2 Introduction to Social Media 9.
... Multidisciplinary Approach This book intends to take a holistic view on social media from the perspective of organizations, particularly by discussing how organizations can create business value by taking a multidisciplinary approach ...
Inhoudsopgave
1 | |
Definitions Social Media Types and Tools | 21 |
Social Media Strategy and Return on Investment | 49 |
Online Advertising and Viral Campaigns | 63 |
Social Customer Relationship Management | 87 |
Search Engine Optimization | 113 |
Sentiment Analysis and Opinion Mining Business Intelligence 1 | 133 |
Social Network Data and Predictive Mining Business Intelligence 2 | 149 |
eRecruitment | 173 |
Crowdfunding | 189 |
Legal and Ethical Issues in Social Media | 207 |
WrapUp | 221 |
Index | 247 |
Overige edities - Alles bekijken
Social Media Management: Technologies and Strategies for Creating Business Value Amy Van Looy Geen voorbeeld beschikbaar - 2016 |
Social Media Management: Technologies and Strategies for Creating Business Value Amy Van Looy Geen voorbeeld beschikbaar - 2015 |