Social Media Management: Technologies and Strategies for Creating Business ValueSpringer, 14 sep 2015 - 250 pagina's This undergraduate textbook adopts the perspective of organizations - not individuals - and clarifies the impact of social media on their different departments or disciplines, while also exploring how organizations use social media to create business value. To do so, the book pursues a uniquely multi-disciplinary approach, embracing IT, marketing, HR and many other fields. Readers will benefit from a comprehensive selection of current topics, including: tools, tactics and strategies for social media, internal and external communication, viral marketing campaigns, social CRM, employer branding, e-recruiting, search engine optimization, social mining, sentiment analysis, crowdfunding, and legal and ethical issues. |
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... Offline Data) . . . . . . . . . . . . . . . . . . . . . . 158 8.3.2 Examples of Social Media Network Applications (with Online Data) . . . . . . . . . . . . . . . . . . . . . . . . . . . 159 8.3.3 Mining Algorithm ...
... offline relationships. For instance, more people meet online and dating sites are flourishing. While the content of social media tools (e.g., TwitterTM, FacebookTM, YouTubeTM, Google+TM) might get censored to some degree in certain ...
... offline events, possibly without well considering who might actually see those pictures. For instance, what if anyone can see pictures of your holiday or party (let's say your ex-partner, your parents, or total strangers)? Bloomers or ...
... offline, he did not feel better. He disagreed with the assumption that the Internet would make people “lonely” and/or “stupid,” as the Internet is “where people are” and allows to keep in touch with people. For instance, the journalist ...
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Inhoudsopgave
1 | |
Definitions Social Media Types and Tools | 21 |
Social Media Strategy and Return on Investment | 49 |
Online Advertising and Viral Campaigns | 63 |
Social Customer Relationship Management | 87 |
Search Engine Optimization | 113 |
Sentiment Analysis and Opinion Mining Business Intelligence 1 | 133 |
Social Network Data and Predictive Mining Business Intelligence 2 | 149 |
eRecruitment | 173 |
Crowdfunding | 189 |
Legal and Ethical Issues in Social Media | 207 |
WrapUp | 221 |
Index | 247 |
Overige edities - Alles bekijken
Social Media Management: Technologies and Strategies for Creating Business Value Amy Van Looy Geen voorbeeld beschikbaar - 2016 |
Social Media Management: Technologies and Strategies for Creating Business Value Amy Van Looy Geen voorbeeld beschikbaar - 2015 |