Social Media Management: Technologies and Strategies for Creating Business ValueSpringer, 14 sep 2015 - 250 pagina's This undergraduate textbook adopts the perspective of organizations - not individuals - and clarifies the impact of social media on their different departments or disciplines, while also exploring how organizations use social media to create business value. To do so, the book pursues a uniquely multi-disciplinary approach, embracing IT, marketing, HR and many other fields. Readers will benefit from a comprehensive selection of current topics, including: tools, tactics and strategies for social media, internal and external communication, viral marketing campaigns, social CRM, employer branding, e-recruiting, search engine optimization, social mining, sentiment analysis, crowdfunding, and legal and ethical issues. |
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... organization's way of working or social media management in general are encouraged to read the book. Additionally ... organization. This multidisciplinary approach differs from other books on social media which deal with a single topic ...
... organization's mission statement. It is shown that social media are not a solution to all business problems, and ... organization. For each chapter, it is explained which departments are primarily involved in the topic and to which ...
... organization. The examples in Table 1.4 illustrate that social media should not be examined by marketing or IT students only, but should be part in the curriculum of every business student. Furthermore, the multidisciplinary approach of ...
... organization? For social network mining How can social media data be used to predict the risk of an investment, a loan, or an insurance? For crowdfunding How can social media be used to help finance an organization's projects? Marketing ...
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Inhoudsopgave
1 | |
Definitions Social Media Types and Tools | 21 |
Social Media Strategy and Return on Investment | 49 |
Online Advertising and Viral Campaigns | 63 |
Social Customer Relationship Management | 87 |
Search Engine Optimization | 113 |
Sentiment Analysis and Opinion Mining Business Intelligence 1 | 133 |
Social Network Data and Predictive Mining Business Intelligence 2 | 149 |
eRecruitment | 173 |
Crowdfunding | 189 |
Legal and Ethical Issues in Social Media | 207 |
WrapUp | 221 |
Index | 247 |
Overige edities - Alles bekijken
Social Media Management: Technologies and Strategies for Creating Business Value Amy Van Looy Geen voorbeeld beschikbaar - 2016 |
Social Media Management: Technologies and Strategies for Creating Business Value Amy Van Looy Geen voorbeeld beschikbaar - 2015 |