Social Media Management: Technologies and Strategies for Creating Business ValueSpringer, 14 sep 2015 - 250 pagina's This undergraduate textbook adopts the perspective of organizations - not individuals - and clarifies the impact of social media on their different departments or disciplines, while also exploring how organizations use social media to create business value. To do so, the book pursues a uniquely multi-disciplinary approach, embracing IT, marketing, HR and many other fields. Readers will benefit from a comprehensive selection of current topics, including: tools, tactics and strategies for social media, internal and external communication, viral marketing campaigns, social CRM, employer branding, e-recruiting, search engine optimization, social mining, sentiment analysis, crowdfunding, and legal and ethical issues. |
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... organizational strategies and business objectives, derived from an organization's mission statement. It is shown that social media are not a solution to all business problems, and their use should be well considered to avoid failures or ...
... organizational domain, e.g., Chief Executive Officer, Chief Financial Officer, Chief Operations Officer, Chief Information Officer, Chief Marketing Officer, Chief Social Media Officer, etc.) Customer Relationship Management Chief Social ...
... organizational structure accordingly. They also seem to experience difficulty in creating an open, nonhierarchical culture of trust. Hence, each specific organization Table 1.4 Examples of social media use in specialization areas 10 1 ...
... organizational strategy? For e-recruitment How do human resources (HR) managers make use of LinkedInTM to screen potential employees? For internal communication How can an organization connect with its employees by using social media ...
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Inhoudsopgave
1 | |
Definitions Social Media Types and Tools | 21 |
Social Media Strategy and Return on Investment | 49 |
Online Advertising and Viral Campaigns | 63 |
Social Customer Relationship Management | 87 |
Search Engine Optimization | 113 |
Sentiment Analysis and Opinion Mining Business Intelligence 1 | 133 |
Social Network Data and Predictive Mining Business Intelligence 2 | 149 |
eRecruitment | 173 |
Crowdfunding | 189 |
Legal and Ethical Issues in Social Media | 207 |
WrapUp | 221 |
Index | 247 |
Overige edities - Alles bekijken
Social Media Management: Technologies and Strategies for Creating Business Value Amy Van Looy Geen voorbeeld beschikbaar - 2016 |
Social Media Management: Technologies and Strategies for Creating Business Value Amy Van Looy Geen voorbeeld beschikbaar - 2015 |