Social Media Management: Technologies and Strategies for Creating Business ValueSpringer, 14 sep 2015 - 250 pagina's This undergraduate textbook adopts the perspective of organizations - not individuals - and clarifies the impact of social media on their different departments or disciplines, while also exploring how organizations use social media to create business value. To do so, the book pursues a uniquely multi-disciplinary approach, embracing IT, marketing, HR and many other fields. Readers will benefit from a comprehensive selection of current topics, including: tools, tactics and strategies for social media, internal and external communication, viral marketing campaigns, social CRM, employer branding, e-recruiting, search engine optimization, social mining, sentiment analysis, crowdfunding, and legal and ethical issues. |
Vanuit het boek
Resultaten 1-5 van 66
... relationship management • Chapter 6—Search engine optimization • Chapter 7—Sentiment analysis and opinion mining (Business intelligence 1) • Chapter 8—Social network data and predictive mining (Business intelligence 2) • Chapter 9—e ...
... Relationship Management Chief Social Media Officer or Chief Social Officer Curriculum Vitae Exempli Gratia (Latin for: “for example”) Et Alii (m)/Et Aliae (f) (Latin for: “and others”) European Union Frequently Asked Questions HyperText ...
... Relationship Management (or social CRM) Search Engine Advertising Search Engine Marketing Search Engine Optimization Search Engine Results Page Specific, Measurable, Attainable, Relevant, Timely SMART, Evaluate, Reevaluate Small and ...
... Relationship Management .................. 87 5.1 Introduction to Social CRM . . . . . . . . . . . . . . . . . . . . . . . . . . 88 5.2 Defining Social CRM . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 90 5.2.1 ...
... relationships. For instance, more people meet online and dating sites are flourishing. While the content of social media tools (e.g., TwitterTM, FacebookTM, YouTubeTM, Google+TM) might get censored to some degree in certain countries ...
Inhoudsopgave
1 | |
Definitions Social Media Types and Tools | 21 |
Social Media Strategy and Return on Investment | 49 |
Online Advertising and Viral Campaigns | 63 |
Social Customer Relationship Management | 87 |
Search Engine Optimization | 113 |
Sentiment Analysis and Opinion Mining Business Intelligence 1 | 133 |
Social Network Data and Predictive Mining Business Intelligence 2 | 149 |
eRecruitment | 173 |
Crowdfunding | 189 |
Legal and Ethical Issues in Social Media | 207 |
WrapUp | 221 |
Index | 247 |
Overige edities - Alles bekijken
Social Media Management: Technologies and Strategies for Creating Business Value Amy Van Looy Geen voorbeeld beschikbaar - 2016 |
Social Media Management: Technologies and Strategies for Creating Business Value Amy Van Looy Geen voorbeeld beschikbaar - 2015 |