Social Media Management: Technologies and Strategies for Creating Business ValueSpringer, 14 sep 2015 - 250 pagina's This undergraduate textbook adopts the perspective of organizations - not individuals - and clarifies the impact of social media on their different departments or disciplines, while also exploring how organizations use social media to create business value. To do so, the book pursues a uniquely multi-disciplinary approach, embracing IT, marketing, HR and many other fields. Readers will benefit from a comprehensive selection of current topics, including: tools, tactics and strategies for social media, internal and external communication, viral marketing campaigns, social CRM, employer branding, e-recruiting, search engine optimization, social mining, sentiment analysis, crowdfunding, and legal and ethical issues. |
Vanuit het boek
Resultaten 1-5 van 64
... Marketing and Communications OpenStreetMap Page Portable Document Format Questions and Answers Research and Development Return On Investment Really Simple Syndication Social Customer Relationship Management (or social CRM) Search Engine ...
... relationships. For instance, more people meet online and dating sites are flourishing. While the content of social media tools (e.g., TwitterTM, FacebookTM, YouTubeTM, Google+TM) might get censored to some degree in certain countries ...
... social media content, because people tend to have more trust in online recommendations about a brand and its products or services rather than in traditional advertisements. Given the impact of social media on offline relationships and ...
... digital identity and a real identity, since the Internet will never replace personal relationships (The Verge 2013). The Internet has become so ingrained in our daily lives that we might not always realize its omnipresence. For instance ...
... communications (MarCom) department and/or the IT department are responsible for managing and implementing social media initiatives. Both are supporting departments. In one-fifth to a quarter of the surveyed organizations, a dedicated social ...
Inhoudsopgave
1 | |
Definitions Social Media Types and Tools | 21 |
Social Media Strategy and Return on Investment | 49 |
Online Advertising and Viral Campaigns | 63 |
Social Customer Relationship Management | 87 |
Search Engine Optimization | 113 |
Sentiment Analysis and Opinion Mining Business Intelligence 1 | 133 |
Social Network Data and Predictive Mining Business Intelligence 2 | 149 |
eRecruitment | 173 |
Crowdfunding | 189 |
Legal and Ethical Issues in Social Media | 207 |
WrapUp | 221 |
Index | 247 |
Overige edities - Alles bekijken
Social Media Management: Technologies and Strategies for Creating Business Value Amy Van Looy Geen voorbeeld beschikbaar - 2016 |
Social Media Management: Technologies and Strategies for Creating Business Value Amy Van Looy Geen voorbeeld beschikbaar - 2015 |