Social Media Management: Technologies and Strategies for Creating Business ValueSpringer, 14 sep 2015 - 250 pagina's This undergraduate textbook adopts the perspective of organizations - not individuals - and clarifies the impact of social media on their different departments or disciplines, while also exploring how organizations use social media to create business value. To do so, the book pursues a uniquely multi-disciplinary approach, embracing IT, marketing, HR and many other fields. Readers will benefit from a comprehensive selection of current topics, including: tools, tactics and strategies for social media, internal and external communication, viral marketing campaigns, social CRM, employer branding, e-recruiting, search engine optimization, social mining, sentiment analysis, crowdfunding, and legal and ethical issues. |
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... tools (e.g., TwitterTM, FacebookTM, YouTubeTM, Google+TM) might get censored to some degree in certain countries (e.g., China), other countries (e.g., # Springer International Publishing Switzerland 2016 A. Van Looy, Social Media ...
... tools (e.g., FacebookTM), and many geeks have their own blog to share their experience. These examples illustrate that geeks are not limited to technical profiles (e.g., software developers), but may involve anyone (even you?) who ...
... tools to collaborate remotely, to share data, to chat, and to send instant messages (e.g., SkypeTM, YammerTM, JiveTM) The second options of the questions above refer to more innovative technologies or trends in the domain of IT and ...
... (e.g., GoogleTM, BingTM, or Yahoo!TM). These and more social media tools will also be explained in Chap. 2. This book does not intend to give statistics per social media tool, e.g., the number of users, posts, images, videos, etc ...
... tools, such as TwitterTM and LinkedInTM, are increasingly growing in the ... (e.g., for brand awareness), visiting the company website, subscribing to a ... (e.g., television, radio, postal letters). They are also less limited by ...
Inhoudsopgave
1 | |
Definitions Social Media Types and Tools | 21 |
Social Media Strategy and Return on Investment | 49 |
Online Advertising and Viral Campaigns | 63 |
Social Customer Relationship Management | 87 |
Search Engine Optimization | 113 |
Sentiment Analysis and Opinion Mining Business Intelligence 1 | 133 |
Social Network Data and Predictive Mining Business Intelligence 2 | 149 |
eRecruitment | 173 |
Crowdfunding | 189 |
Legal and Ethical Issues in Social Media | 207 |
WrapUp | 221 |
Index | 247 |
Overige edities - Alles bekijken
Social Media Management: Technologies and Strategies for Creating Business Value Amy Van Looy Geen voorbeeld beschikbaar - 2016 |
Social Media Management: Technologies and Strategies for Creating Business Value Amy Van Looy Geen voorbeeld beschikbaar - 2015 |