Social Media Management: Technologies and Strategies for Creating Business ValueSpringer, 14 sep 2015 - 250 pagina's This undergraduate textbook adopts the perspective of organizations - not individuals - and clarifies the impact of social media on their different departments or disciplines, while also exploring how organizations use social media to create business value. To do so, the book pursues a uniquely multi-disciplinary approach, embracing IT, marketing, HR and many other fields. Readers will benefit from a comprehensive selection of current topics, including: tools, tactics and strategies for social media, internal and external communication, viral marketing campaigns, social CRM, employer branding, e-recruiting, search engine optimization, social mining, sentiment analysis, crowdfunding, and legal and ethical issues. |
Vanuit het boek
... Officer, Chief Information Officer, Chief Marketing Officer, Chief Social Media Officer, etc.) Customer Relationship Management Chief Social Media Officer or Chief Social Officer Curriculum Vitae Exempli Gratia (Latin for: “for example ...
... Social Media . . . . . . . . . . . . . . . . . . . . 11.1 Introduction to Legal and Ethical Issues in Social Media ... Chief Social Media Officer . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 12.1.2 ...
... Chief Information Officers (CIOs) and managerial roles to business or functional analysts, developers, and IT support staff, among others. For instance, different talent shortage surveys of international recruiting firms put IT skills ...
... social media remains privacy. Also this topic deals with ethical and legal issues and will be discussed in the remainder of the book (Chap. 11). For instance, is it ethically correct to post a picture of a Chief Executive Officer (CEO) ...
... social media department or cross-functional team exists. This option is shown in Fig. 1.2 as a new management department, called a “social media task force,” which is led by a “Chief Social Media Officer” or a social media manager. The ...
Inhoudsopgave
1 | |
Definitions Social Media Types and Tools | 21 |
Social Media Strategy and Return on Investment | 49 |
Online Advertising and Viral Campaigns | 63 |
Social Customer Relationship Management | 87 |
Search Engine Optimization | 113 |
Sentiment Analysis and Opinion Mining Business Intelligence 1 | 133 |
Social Network Data and Predictive Mining Business Intelligence 2 | 149 |
eRecruitment | 173 |
Crowdfunding | 189 |
Legal and Ethical Issues in Social Media | 207 |
WrapUp | 221 |
Index | 247 |
Overige edities - Alles bekijken
Social Media Management: Technologies and Strategies for Creating Business Value Amy Van Looy Geen voorbeeld beschikbaar - 2016 |
Social Media Management: Technologies and Strategies for Creating Business Value Amy Van Looy Geen voorbeeld beschikbaar - 2015 |