Social Media Management: Technologies and Strategies for Creating Business ValueSpringer, 14 sep 2015 - 250 pagina's This undergraduate textbook adopts the perspective of organizations - not individuals - and clarifies the impact of social media on their different departments or disciplines, while also exploring how organizations use social media to create business value. To do so, the book pursues a uniquely multi-disciplinary approach, embracing IT, marketing, HR and many other fields. Readers will benefit from a comprehensive selection of current topics, including: tools, tactics and strategies for social media, internal and external communication, viral marketing campaigns, social CRM, employer branding, e-recruiting, search engine optimization, social mining, sentiment analysis, crowdfunding, and legal and ethical issues. |
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Technologies and Strategies for Creating Business Value Amy Van Looy. Amy Van Looy Social Media Management Technologies and Strategies for Creating Business Value Amy Van Looy Ghent University (Faculty of Economics and Business.
Technologies and Strategies for Creating Business Value Amy Van Looy. Amy Van Looy Ghent University (Faculty of Economics and Business Administration) Ghent, Belgium ISSN 2192-4333 ISSN 2192-4341 (electronic) Springer Texts in Business ...
Technologies and Strategies for Creating Business Value Amy Van Looy. ThiS is a FM Blank Page Acknowledgments I would like to thank Ghent University for giving.
... Ghent University for giving me the opportunity to teach a novel course on social media management (3 credits) for international Bachelor students in economics and business administration. The course is titled: “Creating value by using ...
Je hebt de weergavelimiet voor dit boek bereikt.
Inhoudsopgave
1 | |
Definitions Social Media Types and Tools | 21 |
Social Media Strategy and Return on Investment | 49 |
Online Advertising and Viral Campaigns | 63 |
Social Customer Relationship Management | 87 |
Search Engine Optimization | 113 |
Sentiment Analysis and Opinion Mining Business Intelligence 1 | 133 |
Social Network Data and Predictive Mining Business Intelligence 2 | 149 |
eRecruitment | 173 |
Crowdfunding | 189 |
Legal and Ethical Issues in Social Media | 207 |
WrapUp | 221 |
Index | 247 |
Overige edities - Alles bekijken
Social Media Management: Technologies and Strategies for Creating Business Value Amy Van Looy Geen voorbeeld beschikbaar - 2016 |
Social Media Management: Technologies and Strategies for Creating Business Value Amy Van Looy Geen voorbeeld beschikbaar - 2015 |