Social Media Management: Technologies and Strategies for Creating Business ValueSpringer, 14 sep 2015 - 250 pagina's This undergraduate textbook adopts the perspective of organizations - not individuals - and clarifies the impact of social media on their different departments or disciplines, while also exploring how organizations use social media to create business value. To do so, the book pursues a uniquely multi-disciplinary approach, embracing IT, marketing, HR and many other fields. Readers will benefit from a comprehensive selection of current topics, including: tools, tactics and strategies for social media, internal and external communication, viral marketing campaigns, social CRM, employer branding, e-recruiting, search engine optimization, social mining, sentiment analysis, crowdfunding, and legal and ethical issues. |
Vanuit het boek
... Big Data Challenges to Opinion Mining and Sentiment Analysis ... Data and Predictive Mining (Business Intelligence 2). . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 149 8.1 Introduction to Social Network ...
... Data . . . . . . . . . . . . . . . . . . . . . . 166 8.4.1 Trigger 1: Peer Influence ... Big Data Challenges to Social Network Data . . . . . . . . . . . . . . 169 8.6 Takeaways ...
... data in face-to-face interviews at a railway station or at a supermarket. The big data that are sent and shared by social media tools can also be (quantitatively) analyzed by means of business intelligence (see Chaps. 7 and 8) and IT ...
... biggest concerns of social media remains privacy. Also this topic deals with ethical and legal issues and will be ... big data about customers to third parties. One possibility to predict the future of social media (i.e., as emerging ...
Je hebt de weergavelimiet voor dit boek bereikt.
Inhoudsopgave
1 | |
Definitions Social Media Types and Tools | 21 |
Social Media Strategy and Return on Investment | 49 |
Online Advertising and Viral Campaigns | 63 |
Social Customer Relationship Management | 87 |
Search Engine Optimization | 113 |
Sentiment Analysis and Opinion Mining Business Intelligence 1 | 133 |
Social Network Data and Predictive Mining Business Intelligence 2 | 149 |
eRecruitment | 173 |
Crowdfunding | 189 |
Legal and Ethical Issues in Social Media | 207 |
WrapUp | 221 |
Index | 247 |
Overige edities - Alles bekijken
Social Media Management: Technologies and Strategies for Creating Business Value Amy Van Looy Geen voorbeeld beschikbaar - 2016 |
Social Media Management: Technologies and Strategies for Creating Business Value Amy Van Looy Geen voorbeeld beschikbaar - 2015 |