Social Media Management: Technologies and Strategies for Creating Business ValueSpringer, 14 sep 2015 - 250 pagina's This undergraduate textbook adopts the perspective of organizations - not individuals - and clarifies the impact of social media on their different departments or disciplines, while also exploring how organizations use social media to create business value. To do so, the book pursues a uniquely multi-disciplinary approach, embracing IT, marketing, HR and many other fields. Readers will benefit from a comprehensive selection of current topics, including: tools, tactics and strategies for social media, internal and external communication, viral marketing campaigns, social CRM, employer branding, e-recruiting, search engine optimization, social mining, sentiment analysis, crowdfunding, and legal and ethical issues. |
Vanuit het boek
... e-Recruitment • Chapter 10—Crowdfunding • Chapter 11—Legal and ethical issues in social media • Chapter 12—Wrap-up Each chapter is organized as follows. It starts with an abstract that summarizes the chapter's outline. The body of the ...
... e-recruitment • Royer Ce ́dric—Guest speaker in 2012 and reviewer of strategy and ROI • Vanneste Pieter-Jan—Reviewer of SEO • Verbeke Wouter—Reviewer of business intelligence ThiS is a FM Blank Page List of Abbreviations 24/7 xi ...
... e-Recruitment for Organizations . . . . . 176 9.2.2 Other e-Recruitment Tools for Organizations . . . . . . . . 179 9.3 Employees and e-Recruitment: How to Get e-Recruited? . . . . . 180 9.3.1 LinkedInTM and e-Recruitment for Employees ...
... e-recruitment How do human resources (HR) managers make use of LinkedInTM to screen potential employees? For internal communication How can an organization connect with its employees by using social media, e.g., to stimulate team spirit ...
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Inhoudsopgave
1 | |
Definitions Social Media Types and Tools | 21 |
Social Media Strategy and Return on Investment | 49 |
Online Advertising and Viral Campaigns | 63 |
Social Customer Relationship Management | 87 |
Search Engine Optimization | 113 |
Sentiment Analysis and Opinion Mining Business Intelligence 1 | 133 |
Social Network Data and Predictive Mining Business Intelligence 2 | 149 |
eRecruitment | 173 |
Crowdfunding | 189 |
Legal and Ethical Issues in Social Media | 207 |
WrapUp | 221 |
Index | 247 |
Overige edities - Alles bekijken
Social Media Management: Technologies and Strategies for Creating Business Value Amy Van Looy Geen voorbeeld beschikbaar - 2016 |
Social Media Management: Technologies and Strategies for Creating Business Value Amy Van Looy Geen voorbeeld beschikbaar - 2015 |