Social Media Management: Technologies and Strategies for Creating Business ValueSpringer, 14 sep 2015 - 250 pagina's This undergraduate textbook adopts the perspective of organizations - not individuals - and clarifies the impact of social media on their different departments or disciplines, while also exploring how organizations use social media to create business value. To do so, the book pursues a uniquely multi-disciplinary approach, embracing IT, marketing, HR and many other fields. Readers will benefit from a comprehensive selection of current topics, including: tools, tactics and strategies for social media, internal and external communication, viral marketing campaigns, social CRM, employer branding, e-recruiting, search engine optimization, social mining, sentiment analysis, crowdfunding, and legal and ethical issues. |
Vanuit het boek
... employees to managers and CxOs) who wish to get acquainted with the diverse business aspects of social media will profit from the book. How This Book Differs from Other Social Media Books This book takes the perspective of organizations ...
... Employees and e-Recruitment: How to Get e-Recruited? . . . . . 180 9.3.1 LinkedInTM and e-Recruitment for Employees . . . . . . . 180 9.3.2 Other e-Recruitment Tools for Employees . . . . . . . . . . 181 9.4 Legislation Related to e ...
... Employees . . . . . . . . . . . . . . . . . . . . . 11.3.1 Do's and Don'ts for Social Media Use . . . . . . . . . . . . 11.3.2 Digital Afterlife . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 11.3.3 Privacy and Passwords ...
... employees or candidates on social media? Furthermore, organizations seem forced to adopt social media and even to adapt to social media content, because people tend to have more trust in online recommendations about a brand and its ...
... employee (Cohen 2010). Since this book presents a multidisciplinary approach of social media, a crossfunctional task force consisting of one manager per department (as shown in Fig. 1.2 as the “social media task force”) seems the best ...
Inhoudsopgave
1 | |
Definitions Social Media Types and Tools | 21 |
Social Media Strategy and Return on Investment | 49 |
Online Advertising and Viral Campaigns | 63 |
Social Customer Relationship Management | 87 |
Search Engine Optimization | 113 |
Sentiment Analysis and Opinion Mining Business Intelligence 1 | 133 |
Social Network Data and Predictive Mining Business Intelligence 2 | 149 |
eRecruitment | 173 |
Crowdfunding | 189 |
Legal and Ethical Issues in Social Media | 207 |
WrapUp | 221 |
Index | 247 |
Overige edities - Alles bekijken
Social Media Management: Technologies and Strategies for Creating Business Value Amy Van Looy Geen voorbeeld beschikbaar - 2016 |
Social Media Management: Technologies and Strategies for Creating Business Value Amy Van Looy Geen voorbeeld beschikbaar - 2015 |