Social Media Management: Technologies and Strategies for Creating Business ValueSpringer, 14 sep 2015 - 250 pagina's This undergraduate textbook adopts the perspective of organizations - not individuals - and clarifies the impact of social media on their different departments or disciplines, while also exploring how organizations use social media to create business value. To do so, the book pursues a uniquely multi-disciplinary approach, embracing IT, marketing, HR and many other fields. Readers will benefit from a comprehensive selection of current topics, including: tools, tactics and strategies for social media, internal and external communication, viral marketing campaigns, social CRM, employer branding, e-recruiting, search engine optimization, social mining, sentiment analysis, crowdfunding, and legal and ethical issues. |
Vanuit het boek
... topic and/or a single focus (e.g., limited to marketing or IT). As this book intends to offer an introduction to a wide range of business-related social media topics, it serves as a complement to the more specialized books that ...
... topic and to which degree. • Chapter 1—Introduction to social media management • Chapter 2—Definitions, social media ... topic. Each chapter ends with recapping the takeaways, supplemented by a self-test to challenge the reader's ...
... Topics . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 12.2 Social Media Bloopers and Lessons Learned . . . . . . . . . . . . . . 12.2.1 Example: Monitoring and Support Are Important. . . . 12.2.2 Example: Anticipate ...
... topics covered in the subsequent chapters and of the extent to which these topics relate to the different departments in an organization. Evidence is given that social media are not limited to marketing or information technology (IT) ...
... topic. In order to find out whether you are rather an early adopter or a laggard, the following questions on the use of IT and social media may give an indication: • Which computing device do you use? (a) A traditional desktop or ...
Inhoudsopgave
1 | |
Definitions Social Media Types and Tools | 21 |
Social Media Strategy and Return on Investment | 49 |
Online Advertising and Viral Campaigns | 63 |
Social Customer Relationship Management | 87 |
Search Engine Optimization | 113 |
Sentiment Analysis and Opinion Mining Business Intelligence 1 | 133 |
Social Network Data and Predictive Mining Business Intelligence 2 | 149 |
eRecruitment | 173 |
Crowdfunding | 189 |
Legal and Ethical Issues in Social Media | 207 |
WrapUp | 221 |
Index | 247 |
Overige edities - Alles bekijken
Social Media Management: Technologies and Strategies for Creating Business Value Amy Van Looy Geen voorbeeld beschikbaar - 2016 |
Social Media Management: Technologies and Strategies for Creating Business Value Amy Van Looy Geen voorbeeld beschikbaar - 2015 |