Graphic Design: The New Basics

Voorkant
Chronicle Books, 15 apr 2014 - 247 pagina's
How do designers get ideas? Many spend their time searching for clever combinations of forms, fonts, and colors inside the design annuals and monographs of other designers' work. For those looking to challenge the cut-and-paste mentality there are few resources that are both informative and inspirational. In Graphic Design: The New Basics, Ellen Lupton, best-selling author of such books as Thinking with Type and Design It Yourself, and design educator Jennifer Cole Phillips refocus design instruction on the study of the fundamentals of form in a critical, rigorous way informed by contemporary media, theory, and software systems
 

Inhoudsopgave

Foreword
Back to the Bauhaus
Beyond the Basics
Point Line Plane
Rhythm and Balance
Scale
Texture
Color
Layers
Transparency
Modularity
Grid
Pattern
Diagram
Time and Motion
Rules and Randomness

FigureGround
Framing
Hierarchy

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Over de auteur (2014)

Ellen Lupton is the author, coauthor, or editor of 13 books with PAPress, including Design Culture Now; Skin: Surface, Substance + Design; Inside Design Now; Thinking with Type; D.I.Y.: Design It Yourself; and D.I.Y. Kids. She is Curator of Contemporary Design, Cooper-Hewitt, National Design Museum, Smithsonian Institution, New York and Director, Graphic Design MFA Program, Maryland Institute College of Art, Baltimore. she is hte recipient of numerous awards including I.D. Forty, 1992; Chrysler Design Award, 1996; and AIGA Gold Medal, 2007. Jennifer Phillips is Principal of J. Cole Phillips Design--a design studio specializing in visual identity and branding, as well as packaging, environmental and new media design for the arts, education, and corporations. She is Associate Director of the Graphic Design MFA program at the Maryland Institute College of Art. She was an Advisory Board Member, American Institute of Graphic Arts, Baltimore Chapter, 2001-2007 and has received awards from Graphic Design USA, The Art Directors' Clubs of New York and Metropolitan Washington, and AIGA 50.

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