World as Laboratory: Experiments with Mice, Mazes, and MenDeeply researched, World as Laboratory tells a secret history that's not really a secret. The fruits of human engineering are all around us: advertising, polls, focus groups, the ubiquitous habit of "spin" practiced by marketers and politicians. What Rebecca Lemov cleverly traces for the first time is how the absurd, the practical, and the dangerous experiments of the human engineers of the first half of the twentieth century left their laboratories to become our day-to-day reality. |
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World as laboratory: experiments with mice, mazes, and men
Gebruikersrecensie - Not Available - Book VerdictThis intriguing history of social engineering reveals both the boldness of its failures and its living legacy in contemporary applications like focus groups and advertising techniques, behavior ... Volledige review lezen
Inhoudsopgave
Running the Maze | |
Embracing the Real | |
Freud and Behaviorism | |
An Ordinary Evening in | |
The Biggest File | |
Anthropologys Laboratory | |
The Impossible Experiment | |
The Real World | |
CONCLUSION | |
NOTES | |
ACKNOWLEDGMENTS | |
Overige edities - Alles weergeven
World as Laboratory: Experiments with Mice, Mazes, and Men Rebecca Maura Lemov Gedeeltelijke weergave - 2005 |
World as Laboratory: Experiments with Mice, Mazes, and Men Rebecca Lemov Geen voorbeeld beschikbaar - 2006 |
Veelvoorkomende woorden en zinsdelen
animal anthropologist Area B. F. Skinner Beardsley Ruml became behaviorist brainwashing called Cameron Chicago CIA’s civil affairs Clark Clark L culture Dollard environment experimental experimentalists fact files Folder Foundation Freud Freudian frustration goal Harvard Hawthorne experiments Hull Hull’s human behavior Human Ecology human engineering Human Relations ideas Institute of Human institute’s islands Jacques Loeb John Dollard laboratory later Leary living Loeb Loeb’s Louis Jolyon West machines Manchurian Candidate Margaret Mead maze mechanisms Milgram Milgram experiments MK-ULTRA Murdock navy one’s organism Pacific patients people’s prisoners Psychiatry psychoanalysis Psychology quoted rats reality response Rockefeller Archive Center Rockefeller Foundation Ruml’s School scientific sense sexual shock situation social science social scientists society sociologist stimulus techniques theory took tropisms University Press Watson West West’s Wolff Yale Institute Yale University Yale’s York