Understanding Industrial Design: Principles for UX and Interaction Design

Simon King is a Design Director at IDEO where he helps organizations launch products and services that make the world more responsive, connected, and humane. He holds a BFA in Graphic Design from Western Michigan and an MDes in Interaction Design from Carnegie Mellon. He advocates for hybrid designers that span traditional disciplines in his book Understanding Industrial Design: Principles for UX and Interaction Design, published on O’Reilly. He’s easily excited by new ways of prototyping, elegant data design, thoughtful storytelling, and nerdy debates.

Kuen Chang is a Design Director at IDEO who has helped clients such as AT&T, Bayer, Delta, Lilly, SC Johnson, and 3M, among many others, develop portfolio-level product innovations that are profitable to companies and memorable to consumers. His name can be found on over 40 design and utility patents. Kuen’s remarkable consumer product and medical device designs have earned him numerous international design awards from the IDSA, ID Magazine, Red Dot, Braun, and the Medical Device Excellence Awards competition. Two of his designs can be found in the permanent collection of the Art Institute of Chicago. He holds a bachelor’s degree in Product Design from the Illinois Institute of Technology’s Institute of Design.