Social Media Recruitment: How to Successfully Integrate Social Media into Recruitment Strategy

Voorkant
Kogan Page Publishers, 3 mei 2015 - 224 pagina's

As the recruiting landscape changes, different methods are needed to attract talent, and social media is a key channel. However, many HR and recruiting professionals are not equipped with the knowledge and understanding to create a social media recruiting strategy. Social Media Recruitment combines practical guidance with case studies and insights from industry thought leaders to provide a full understanding of what social media means for HR and recruitment and how to successfully integrate and use it.

In a series of easy-to-follow chapters and manageable steps, Social Media Recruitment covers the essentials from the beginning to the end of the process, including: how to implement a social media strategy; the crossover between HR, recruiting and marketing; measuring ROI; HR policies and procedures needed; big data and HR; using technology in recruiting, such as video interviewing; social media as an internal collaboration and communication tool across companies; how social media will impact recruiting and HR in the future. Ideal for all HR and recruitment professionals, and anyone responsible for talent strategy, Social Media Recruitment focuses on devising and implementing a social media recruitment strategy that works for your organization and is aligned with your recruitment objectives.

 

Inhoudsopgave

Introduction
1
01 The fastchanging recruitment landscape
5
02 Recruitment using social media
22
03 Selecting your social networks
46
04 Social media tools
66
05 Social media recruitment strategy
83
06 Candidate sourcing with social media
102
07 Building your employer brand
126
08 Social media big data
146
09 Establishing ROI
160
10 Social media guidelines
174
11 Building a business case for social media recruitment
183
12 Future recruitment
193
Index
205
Copyright

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Over de auteur (2015)

Andy Headworth is the founder of Sirona Consulting, a specialist consultancy that helps companies understand and integrate social media into their recruitment strategy and processes. He has 25 years of experience in the recruitment industry and has successfully delivered recruitment projects, workshops and speaking assignments in the UK, Europe, Middle East, Canada, USA and APAC. In 2013 he was named one of the 'Top 100 Most Social HR Leaders on Twitter' by The Huffington Post and one of the '50 Most Popular Recruiting Influencers on Twitter' by ERE/LeadTail.

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