Content Everywhere: Strategy and Structure For Future-Ready Content

Voorkant
Rosenfeld Media, 12 dec. 2012 - 240 pagina's

Care about content? Better copy isn't enough. As devices and channels multiply—and as users expect to relate, share, and shift information quickly—we need content that can go more places, more easily. Content Everywhere will help you stop creating fixed, single-purpose content and start making it more future-ready, flexible, reusable, manageable, and meaningful wherever it needs to go.

 

Wat mensen zeggen - Een review schrijven

We hebben geen reviews gevonden op de gebruikelijke plaatsen.

Inhoudsopgave

More Content More Work
5
Thinking Beyond the Website
11
ChaPter 2
17
Progress Not Perfection
24
Deconstructing to Construct
30
A Tale of Two Content Models
36
Common Content Types
42
Considerations and Compromises
56
Why API?
115
Site Search Findability
128
Intermixing Content
141
Revisiting Content Reuse
154
Personalized Content
162
The Great Content Shift
175
enDUrIng Content
189
ChaPter 13
203

Turning Models into Ecosystems
73
A Framework for RuleMaking
88
The Lowdown on Markdown
104
Keeping the Aura Intact
209
acknowledgments
222
Copyright

Overige edities - Alles weergeven

Veelvoorkomende woorden en zinsdelen

Bibliografische gegevens