Helvetica Forever: Story of a TypefaceLars Müller, 2009 - 159 pagina's Designed in 1957, the Helvetica font is an icon of Swiss graphic design, which was a model of sober, functional communication throughout the world in the 1950s and 60s. The balanced and neutral appearance of Helvetica forgoes a high degree of expressivity - a quality for which it is both criticized and admired. This polarization has helped to gain it unparalleled notoriety. Helvetica is far and away the most widely used of all typefaces; according to a survey by the Berliner Fontshop-Archiv, it tops the list of the hundred best fonts of all time. This publication retraces Helvetica's fifty-year history, compares it to the well-known sans serif fonts of the twentieth century, and examines the phenomenon of its unparalleled spread. Numerous illustrations show a multitude of ways the font has been used in five decades from a wide variety of fields - from signal design to party flyers. AUTHOR: Lars Muller was born in Oslo 1955 and has been living in Switzerland since 1963. After doing his apprenticship as a graphic designer, and years of apprenticeship and travel in the USA and Holland, he opened a studio in Baden in 1982. In 1983, Lars Müller began publishing books on typography, design, art photography, and architecture. ILLUSTRATIONS 150 images |
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Pagina 21
... Haas'sche Schriftgiesserei AG ( Haas Typefoundry Ltd. ) and later called Helvetica , would conquer the world , become the typeface of both dignified brands and humble stationery , an element in graphic works of art and badly designed ...
... Haas'sche Schriftgiesserei AG ( Haas Typefoundry Ltd. ) and later called Helvetica , would conquer the world , become the typeface of both dignified brands and humble stationery , an element in graphic works of art and badly designed ...
Pagina 25
... Haas Typefoundry Ltd. When the Haas Typefoundry closed its doors in 1989 , it had been in operation for 409 years , making it the oldest type foundry in the world . Its beginnings can be traced back to 1580 , when Jean Exertier and ...
... Haas Typefoundry Ltd. When the Haas Typefoundry closed its doors in 1989 , it had been in operation for 409 years , making it the oldest type foundry in the world . Its beginnings can be traced back to 1580 , when Jean Exertier and ...
Pagina 58
... Haas Typefoundry Ltd. The bold expanded series of Normal Grotesk was introduced into the Helvetica family in 1962 as Helvetica Black Extended . Commerciale Compacte Brochure , Commerciale Compacte , 1965 Haas Typefoundry Ltd. In 1970 ...
... Haas Typefoundry Ltd. The bold expanded series of Normal Grotesk was introduced into the Helvetica family in 1962 as Helvetica Black Extended . Commerciale Compacte Brochure , Commerciale Compacte , 1965 Haas Typefoundry Ltd. In 1970 ...
Inhoudsopgave
An Impersonal Typeface for Today and Tomorrow | 19 |
Eduard Hoffmanns Journal | 70 |
Helvetica Some Thoughts on a New Typeface | 98 |
Copyright | |
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