Helvetica Forever: Story of a TypefaceLars Müller, 2009 - 159 pagina's Designed in 1957, the Helvetica font is an icon of Swiss graphic design, which was a model of sober, functional communication throughout the world in the 1950s and 60s. The balanced and neutral appearance of Helvetica forgoes a high degree of expressivity - a quality for which it is both criticized and admired. This polarization has helped to gain it unparalleled notoriety. Helvetica is far and away the most widely used of all typefaces; according to a survey by the Berliner Fontshop-Archiv, it tops the list of the hundred best fonts of all time. This publication retraces Helvetica's fifty-year history, compares it to the well-known sans serif fonts of the twentieth century, and examines the phenomenon of its unparalleled spread. Numerous illustrations show a multitude of ways the font has been used in five decades from a wide variety of fields - from signal design to party flyers. AUTHOR: Lars Muller was born in Oslo 1955 and has been living in Switzerland since 1963. After doing his apprenticship as a graphic designer, and years of apprenticeship and travel in the USA and Holland, he opened a studio in Baden in 1982. In 1983, Lars Müller began publishing books on typography, design, art photography, and architecture. ILLUSTRATIONS 150 images |
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Pagina 43
... Sutter , one of Stempel's managers who , along with Eul , was convinced of the quality of the new typeface . It was therefore not difficult for Sutter ... Haas® Grotesk Satzklebebuch überreicht von der Haas'schen Schriftgießerei. 43.
... Sutter , one of Stempel's managers who , along with Eul , was convinced of the quality of the new typeface . It was therefore not difficult for Sutter ... Haas® Grotesk Satzklebebuch überreicht von der Haas'schen Schriftgießerei. 43.
Pagina 66
... Haas - Münchenstein eine neue Groteskschrift schuf ( Why Haas - Münchenstein created a new sans serif typeface ) ... Sutter to Haas , July 30 , 1959 . 40 Hoffmann , Dies und Das , p . 55 . 41 Eduard Hoffmann to Max Miedinger , October 31 ...
... Haas - Münchenstein eine neue Groteskschrift schuf ( Why Haas - Münchenstein created a new sans serif typeface ) ... Sutter to Haas , July 30 , 1959 . 40 Hoffmann , Dies und Das , p . 55 . 41 Eduard Hoffmann to Max Miedinger , October 31 ...
Pagina 67
... Sutter to Haas , July 30 , 1959 . 55 From the notebooks of Arthur Ritzel ; see endnote 53 . 56 Eduard Hoffmann to Stempel , July 31 , 1959 . 57 Walter Fisch to Eberhard Sutter , July 23 , 1959 . 58 Note from Haas to Stempel , September ...
... Sutter to Haas , July 30 , 1959 . 55 From the notebooks of Arthur Ritzel ; see endnote 53 . 56 Eduard Hoffmann to Stempel , July 31 , 1959 . 57 Walter Fisch to Eberhard Sutter , July 23 , 1959 . 58 Note from Haas to Stempel , September ...
Inhoudsopgave
An Impersonal Typeface for Today and Tomorrow | 19 |
Eduard Hoffmanns Journal | 70 |
Helvetica Some Thoughts on a New Typeface | 98 |
Copyright | |
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