Secrets of Social Media Marketing: How to Use Online Conversations and Customer Communities to Turbo-Charge Your Business!Linden Publishing, 1 nov 2008 - 290 pagina's ""Secrets of Social Media Marketing"" is a handbook for marketers and business owners to use in deciding how to employ the new social media for online marketing. Social media has quickly moved from the periphery of marketing into the forefront, but this is a new and quickly-evolving field and there are few established formulas for success. Building on the lessons set out in Gillin's acclaimed and oft-reviewed ""The New Influencers: A Marketer's Guide to the New Social Media,"" this book provides practical advice on strategy, tools, and tactics. It is a hands-on manual that will educate marketers on how to extend their brands, generate leads, and engage customer communities using online tools. |
Inhoudsopgave
Ear to the Ground | |
Courting Online Influencers | |
Learning from Conversations | |
Basics of Social Media Content | |
Picking Your Spots | |
Telling Stories with Words and Images | |
Engagement through Interaction | |
Promote Thyself | |
Measuring Results | |
Celebrating Change | |
Corporate Soapboxes | |
Customer Conversations | |
The Social Network Gorillas | |
Niche Innovators | |
Glossary of Terms | |
Index | |
About the Author | |
Overige edities - Alles bekijken
Secrets of Social Media Marketing: How to Use Online Conversations and ... Paul Gillin Geen voorbeeld beschikbaar - 2009 |
Veelvoorkomende woorden en zinsdelen
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