PRINTER.

BY

JOHN CLYDE OSWALD.

#

PUBLIC
LIDIARY

Published by
Doubleday, Page & Company
for

The Associated Advertising Clubs

of the World.

PUBLIC LIC.

784850

THE ASSOCIATED ADVERTISING CLUBS OF THE WORLD

All rights reserved, including that of
translation into foreign languages,
ncluding the Scandinavian

MOY W

To

Edgar Fahs Smith
Provost of the University of
Pennsylvania

Educator, Chemist, Publicist, Creative Leader of American Thought this book is dedicated

in grateful appreciation of his cordial and abundant hospitality to the delegates to the

Twelfth Annual Convention of the
Associated Advertising Clubs
of the World.