Graphic Design: The New Basics

Princeton Architectural Press, 2008 - 247 pagina's
4 Recensies
How do designers get ideas? Many spend their time searching for clever combinations of forms, fonts, and colors inside thedesign annuals and monographs of other designers' work. For those looking to challenge the cut-and-paste mentality thereare few resources that are both informative and inspirational. In Graphic Design: The New Basics, Ellen Lupton, best-selling author of such books as Thinking with Type and Design It Yourself, and design educator Jennifer Cole Phillips refocus design instruction on the study of the fundamentals of form in a critical, rigorous way informed by contemporary media, theory, and software systems.

Through visual demonstrations and concise commentary, The New Basics shows students and professionals how to build interest and complexity around simple relationships between formal elements of two-dimensional design such as point, line, plane, scale, hierarchy, layers, and transparency. The New Basics explains the key concepts of visual language that inform any work of designfrom a logo or letterhead to a complex web site. It takes a fresh approach to design instruction by emphasizing visually intensive, form-based thinking in a manner that is in tune with the latest developments in contemporary media, theory, art, and technology. Colorful, compact, and clearly written, The New Basics is the new indispensable resource for anyone seeking a smart, inspiring introduction to graphic design and destined to become the standard reference work in design education.


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The Basics

Gebruikersrecensie  - Graphic Artist - Borders

This book "Graphic Design The New Basics" is an all round must have for Graphic Designers whether your a novice or an advanced Graphic Designer it simply gives you many new ways that can help your ... Volledige review lezen


Back to the Bauhaus Ellen Lupton
Beyond the Basics Jennifer Cole Phillips
Point Line Plane
Rhythm and Balance
Modularity 174 Grid
Time and Motion
Rules and Randomness
Bibliography 246 Index

ioo Framing 114 Hierarchy

Overige edities - Alles weergeven

Veelvoorkomende woorden en zinsdelen

Over de auteur (2008)

ELLEN LUPTON is the author, co-author or editor of Design Culture Now; Skin: Surface, Substance + Design; Inside Design Now; Thinking with Type; D.I.Y.: Design It Yourself; and D.I.Y. Kids. She is curator of contemporary design for Cooper-Hewitt, the National Design Museum and the Smithsonian Institution, New York and the director of the Graphic Design MFA Program, Maryland Institute College of Art, Baltimore. Her many awards include I.D. Forty (1992), Chrysler Design Award (1996) and AIGA Gold Medal (2007). JENNIFER COLE PHILLIPS is a principal of J. Cole Phillips Design.

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