Graphic Design: The New Basics

Princeton Architectural Press, 1 mei 2008 - 247 pagina's
40 Recensies
How do designers get ideas? Many spend their time searching for clever combinations of forms, fonts, and colors inside thedesign annuals and monographs of other designers' work. For those looking to challenge the cut-and-paste mentality thereare few resources that are both informative and inspirational. In Graphic Design: The New Basics, Ellen Lupton, best-selling author of such books as Thinking with Type and Design It Yourself, and design educator Jennifer Cole Phillips refocus design instruction on the study of the fundamentals of form in a critical, rigorous way informed by contemporary media, theory, and software systems.

Through visual demonstrations and concise commentary, The New Basics shows students and professionals how to build interest and complexity around simple relationships between formal elements of two-dimensional design such as point, line, plane, scale, hierarchy, layers, and transparency. The New Basics explains the key concepts of visual language that inform any work of designfrom a logo or letterhead to a complex web site. It takes a fresh approach to design instruction by emphasizing visually intensive, form-based thinking in a manner that is in tune with the latest developments in contemporary media, theory, art, and technology. Colorful, compact, and clearly written, The New Basics is the new indispensable resource for anyone seeking a smart, inspiring introduction to graphic design and destined to become the standard reference work in design education.


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Review: Graphic Design: The New Basics

Gebruikersrecensie  - Nathalie - Goodreads

This was a really cool primer for elements of design, and the artwork featured was great as well! Volledige recensie lezen

Review: Graphic Design: The New Basics

Gebruikersrecensie  - Deanna Schetselaar - Goodreads

I think that if someday I become a designer of any merit, I will point back to my dog-eared copy of this book as my beginning into design. I am newer to this area, but I thought the ideas were explained beautifully and with precision. Volledige recensie lezen


Back to the Bauhaus Ellen Lupton
Beyond the Basics Jennifer Cole Phillips
Point Line Plane
Rhythm and Balance
Modularity 174 Grid
Time and Motion
Rules and Randomness
Bibliography 246 Index

ioo Framing 114 Hierarchy

Overige edities - Alles weergeven

Veelvoorkomende woorden en zinsdelen

Over de auteur (2008)

Author Bio: Bill Fenimore is owner of the National Best Environmental Stewardship Award-winning Wild Bird Center franchise in Layton, Utah. He conducts seminars and workshops educating the public about birds and their critical habitat needs, and he leads birding field trips for clients from around the globe.

Bibliografische gegevens