On Media Violence

Voorkant
SAGE, 1999 - 304 pagina's
This definitive examination of this important social topic asks questions such as: How much media violence is there? What are the meanings conveyed in the way violence is portrayed? What effect does it have on viewers?Divided into four parts, the book covers: a review of research on media violence; re-conceptions of exisiting theories of media violence; addresses the need to rethink the methodological tools used to assess media violence; and introduces the concept of Lineation Theory, a perspective for thinking about media violence and a new theoretical approach explaining it.
 

Inhoudsopgave

Chapter 1 Overview and Introduction
1
Part I Reviewing
9
Chapter 2 Theories of Media Violence
11
Chapter 3 Effects of Exposure to Media Violence
25
Chapter 4 Violent Content on Television
43
Part II Reconceptualizing
61
Chapter 5 Violence
63
Chapter 6 Schema and Context
85
Chapter 11 The Industrys Perspective
153
Part III Rethinking Methodology
165
Chapter 12 Effects Methodologies and Methods
167
Chapter 13 Content Analysis of Media Violence
195
Part IV Lineation Theory
209
Chapter 14 Axioms and Dictionary
211
Chapter 15 Propositions
225
References
257

Chapter 7 Levels of Analysis
97
Chapter 8 Development
109
Chapter 9 Effects
121
Chapter 10 Risk
139
Author Index
287
Subject Index
296
About the Author
304
Copyright

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Over de auteur (1999)

W. James Potter, professor at the University of California at Santa Barbara, holds one PhD in Communication Studies and another in Instructional Technology. He has been teaching media courses for more than two decades in the areas of effects on individuals and society, content narratives, structure and economics of media industries, advertising, journalism, programming, and production. He has served as editor of the Journal of Broadcasting & Electronic Media and is the author of many journal articles and books, including the following: Media Effects, The 11 Myths of Media Violence, Becoming a Strategic Thinker: Developing Skills for Success, On Media Violence, Theory of Media Literacy: A Cognitive Approach, and How to Publish Your Communication Research (with Alison Alexander).

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