Beware Wet PaintPhaidon Press, 25 apr 1996 - 266 pagina's A founding partner of the leading design firm Pentagram, Alan Fletcher is considered by many in the graphic design world to be a contemporary master, known for his sharp and unerring sense of style. From the initial brief to the often award-winning outcome, here are more than a hundred of Fletcher's design solutions. Grouped into thematic chapters for instructive reference, the projects demonstrate his lithe and lateral jumps, his skills and techniques and his ability to fuse interpretation, aesthetics and function with apparent ease. The commentary shows how each individual graphic idea was developed, giving insights both into the particular project and into the way in which the design process can be manipulated. |
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... Beware Wet Paint ' to remind us that it takes time to judge the worth of work . This book looks at thirty - five years of Alan Fletcher's work ; some of the most recent may not yet be dry . This is also a book about the design process ...
... Beware Wet Paint 9 2 Ideas take shape 15 3 Colourways 29 4 Pidgin graphics 45 Rick Poynor 5 In conversation 61 6 Body language 69 7 Making marks 85 8 Nothing wasted 103 9 ... Beware Wet Paint Jeremy Myerson The idea that something.
... Beware Wet Paint takes as its focus the work of Alan Fletcher as an individual . At Pentagram , he was ' a split personality ' , veering from the large international corporate identity projects which ... Beware Wet Paint Domus magazine Italy.