Beware wet paint
A founder partner of the leading design firm Pentagram, Alan Fletcher is considered by many in the graphic design world to be a contemporary master, known for his sharp and unerring sense of style. From the initial brief to the often award-winning outcome, here are more than a hundred of Fletcher's design solutions. Grouped into thematic chapters for instructive reference, the projects demonstrate his lithe and lateral jumps, his skills and techniques and his ability to fuse interpretation, aesthetics and function with apparent ease. The commentary shows how each graphic idea was developed, giving insights both into the individual project and into the way in which the design process can be manipulated.
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achieved advertising Alan Fletcher Albert Museum alphabet anniversary architects architecture arrived asked become Beware Wet Paint blue Book jacket brief buildings cliche client colour commercial corporate identity create creative Domus magazine drawing emblem Events calendar example Exhibition poster Expo express festival Fletcher decided flowers Folgensbourg Fortune magazine G&B Arts/Pentagram Gallery Gill glass graphic design Greek coffee grey handprint IBM Europe idea Italy Jeremy Myerson letters Lloyd's of London Logotype look Magazine cover Manhattan MARIO BELLINI mark means Milan mind Overleaf pair of gates paper pencil Pentagram Peter Wood Photograph Pirelli play portrait postcards poster UK printed problem produced projects promote represent restaurant Reuters Rick Poynor says shape signs sketch smile solution someone Stansted Airport star studio style symbol theme Theo Crosby things thought typefaces typographic Victoria & Albert visual word