Beware Wet PaintPhaidon Press, 25 apr 1996 - 266 pagina's A founding partner of the leading design firm Pentagram, Alan Fletcher is considered by many in the graphic design world to be a contemporary master, known for his sharp and unerring sense of style. From the initial brief to the often award-winning outcome, here are more than a hundred of Fletcher's design solutions. Grouped into thematic chapters for instructive reference, the projects demonstrate his lithe and lateral jumps, his skills and techniques and his ability to fuse interpretation, aesthetics and function with apparent ease. The commentary shows how each individual graphic idea was developed, giving insights both into the particular project and into the way in which the design process can be manipulated. |
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... Lloyd's of London logotype , which was derived from letters on a commemorative plaque by Reynolds Stone , he usually hits the mark . LLOYD'S TON ON The unique ingredient Making a mark on a large organization.
... London Transport UK 1993 72873 Events calendar Valentine's day Logotype Press conference Lloyd's of London UK 1968 Photograph : Times Newspaper Ltd UK 1977 95 Symbol Carpenter UK 1962 Financial diagram 50 Our Group Postcard UK 1988 ...
... Lloyd's of London UK 1986 156 Signage Lloyd's of London UK 1986 157 Signage Victoria & Albert Museum UK 1990 157 Floorplan Victoria & Albert Museum UK 1990 158 Diagram Stansted Airport British Airports Authority UK 1990 159 Signage IBM ...
Inhoudsopgave
David Gibbs 14 | 178 |
Purloining | 195 |
Exploiting uniformity | 206 |
Copyright | |
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