Beware Wet PaintPhaidon Press, 25 apr 1996 - 266 pagina's A founding partner of the leading design firm Pentagram, Alan Fletcher is considered by many in the graphic design world to be a contemporary master, known for his sharp and unerring sense of style. From the initial brief to the often award-winning outcome, here are more than a hundred of Fletcher's design solutions. Grouped into thematic chapters for instructive reference, the projects demonstrate his lithe and lateral jumps, his skills and techniques and his ability to fuse interpretation, aesthetics and function with apparent ease. The commentary shows how each individual graphic idea was developed, giving insights both into the particular project and into the way in which the design process can be manipulated. |
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... logotype in every airport I ever go through , ' laments Fletcher . ' It's more publicly visible than anything I've ever done and I probably like it the least . ' Anyway here it is again . The mark for an organization seeking to forge ...
... Logotype Domus magazine Italy 1994 92 80 Magazine cover Intelligence made visible Italy 1995 Domus magazine 81 Social poster Child's face SOS Kindersdorf Germany 1989 82 & 83 Drawing Winking eye Personal UK 1995 Typographic palindrome ...
... Logotype Design Systems UK 1989 2128213 Symbols Santa Barbara Museum of Art USA 1990 2148215 Preliminary sketches Santa Barbara Museum of Art USA 1989 217 Logotype Supper club David Jenkins UK 1994 218 Promotional design Shaving mirror ...
Inhoudsopgave
David Gibbs 14 | 178 |
Purloining | 195 |
Exploiting uniformity | 206 |
Copyright | |
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