Beware Wet PaintPhaidon Press, 25 apr 1996 - 266 pagina's A founding partner of the leading design firm Pentagram, Alan Fletcher is considered by many in the graphic design world to be a contemporary master, known for his sharp and unerring sense of style. From the initial brief to the often award-winning outcome, here are more than a hundred of Fletcher's design solutions. Grouped into thematic chapters for instructive reference, the projects demonstrate his lithe and lateral jumps, his skills and techniques and his ability to fuse interpretation, aesthetics and function with apparent ease. The commentary shows how each individual graphic idea was developed, giving insights both into the particular project and into the way in which the design process can be manipulated. |
Vanuit het boek
Resultaten 1-3 van 6
... Pirelli envied Bibendum , the Michelin Man , an advertising personality known around the world . Pirelli wanted a similar figure to promote their products and asked Fletcher to come up with someone . He invented the Pirelliman , an ...
... Pirelli 1961 Poster . Pirelli 1962 e In 1962 Fletcher and Forbes teamed up with an American , Bob Gill , to form Fletcher Forbes Gill - an archetype of the modern graphic design consultancy . According to design historian Christopher ...
... Pirelli Italy 1972 210 Symbol Rock Townsend UK 1977 2108211 Logotype Design Systems UK 1989 2128213 Symbols Santa ... Pirelli Ltd UK 1961 258 Bus poster Slippers Pirelli Ltd UK 1962 259 Advertisement UK / USA PanAm UK 1972 259 Rebus ...
Inhoudsopgave
David Gibbs 14 | 178 |
Purloining | 195 |
Exploiting uniformity | 206 |
Copyright | |
4 andere gedeelten niet getoond