Beware Wet PaintPhaidon Press, 25 apr 1996 - 266 pagina's A founding partner of the leading design firm Pentagram, Alan Fletcher is considered by many in the graphic design world to be a contemporary master, known for his sharp and unerring sense of style. From the initial brief to the often award-winning outcome, here are more than a hundred of Fletcher's design solutions. Grouped into thematic chapters for instructive reference, the projects demonstrate his lithe and lateral jumps, his skills and techniques and his ability to fuse interpretation, aesthetics and function with apparent ease. The commentary shows how each individual graphic idea was developed, giving insights both into the particular project and into the way in which the design process can be manipulated. |
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... achieved through the cutting and reassembling of other people's portraits . Or in the symbol to promote the 50th anniversary of the National Gallery of Art in Washington DC derived from counting the stars on the American flag . Others ...
... achieve an unpredictable result . The scene for Belgium is inspired by Poppy Day , when the war dead are commemorated ... achieved by printing in bronze metallic ink . The human figures ( and one dog drawn in a convenient space ) remain ...
... achieved is not harmony , but equilibrium . A matter of balance between making and taking ; balance between work , pleasure and the responsibility of making the money that feeds both . He has achieved the organization that suits him ...
Inhoudsopgave
David Gibbs 14 | 178 |
Purloining | 195 |
Exploiting uniformity | 206 |
Copyright | |
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