Beware Wet PaintPhaidon Press, 25 apr 1996 - 266 pagina's A founding partner of the leading design firm Pentagram, Alan Fletcher is considered by many in the graphic design world to be a contemporary master, known for his sharp and unerring sense of style. From the initial brief to the often award-winning outcome, here are more than a hundred of Fletcher's design solutions. Grouped into thematic chapters for instructive reference, the projects demonstrate his lithe and lateral jumps, his skills and techniques and his ability to fuse interpretation, aesthetics and function with apparent ease. The commentary shows how each individual graphic idea was developed, giving insights both into the particular project and into the way in which the design process can be manipulated. |
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... advertising agency Manton Woodyer and Ketley , Fletcher constructed the intriguing visual illusion ( below ) . Are the flowers in the picture frame or in a vase on the table in front of the frame ? The illusion could be viewed as a wry ...
... advertising personality known around the world . Pirelli wanted a similar figure to promote their products and asked Fletcher to come up with someone . He invented the Pirelliman , an articulated macquette which could twist and turn ...
... Advertising poster Shopping theme London Transport G & B Arts / Pentagram UK 1991 UK 1993 Events poster 32 Corporate calendar 49 June flowers Olivetti Italy 1969 33 Annual report Kuwait 1982 34 Painting Designers ' Saturday The ...
Inhoudsopgave
David Gibbs 14 | 178 |
Purloining | 195 |
Exploiting uniformity | 206 |
Copyright | |
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