Beware Wet PaintPhaidon Press, 25 apr 1996 - 266 pagina's A founding partner of the leading design firm Pentagram, Alan Fletcher is considered by many in the graphic design world to be a contemporary master, known for his sharp and unerring sense of style. From the initial brief to the often award-winning outcome, here are more than a hundred of Fletcher's design solutions. Grouped into thematic chapters for instructive reference, the projects demonstrate his lithe and lateral jumps, his skills and techniques and his ability to fuse interpretation, aesthetics and function with apparent ease. The commentary shows how each individual graphic idea was developed, giving insights both into the particular project and into the way in which the design process can be manipulated. |
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... asked my name . ' Odd ' , she said , ' there are already two on board with that name and the plane is full . ' The explanation was overbooking . Someone had assumed there was only one Fletcher , and that the three different Fletchers ...
... asked why I felt like doing it like that . I confessed I didn't know . " You should , he said , otherwise how can ... asking the right questions rather than giving the right answers . Not that he was exactly open minded . He used to say ...
... Asked to contribute a poster design for the Mexican Biennale , to commemorate the 500th anniversary of the discovery of the New World by Columbus , Fletcher decided to recycle ( or borrow ) a design he'd done for an earlier ( unpaid ) ...
Inhoudsopgave
David Gibbs 14 | 178 |
Purloining | 195 |
Exploiting uniformity | 206 |
Copyright | |
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