Beware Wet PaintPhaidon Press, 25 apr 1996 - 266 pagina's A founding partner of the leading design firm Pentagram, Alan Fletcher is considered by many in the graphic design world to be a contemporary master, known for his sharp and unerring sense of style. From the initial brief to the often award-winning outcome, here are more than a hundred of Fletcher's design solutions. Grouped into thematic chapters for instructive reference, the projects demonstrate his lithe and lateral jumps, his skills and techniques and his ability to fuse interpretation, aesthetics and function with apparent ease. The commentary shows how each individual graphic idea was developed, giving insights both into the particular project and into the way in which the design process can be manipulated. |
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... blue tape . Note that the white stripe is implied , not shown . The depiction of ' Ireland as seen from Wales ' is also deceptively simple , but it belies its execution . The flick of a pencil produces the whiplash of rain . The white ...
... blue retur Variable information : beige slats Permanent information : blue slats Ground floor : Reception , Conference Centre , Library , Restaurant , Café POLISHED STAINLESS STEEL FASCIA black retum Variable and permanent Information ...
... blue waves hit the blinding yellow sand . The colder , clearer days of September are represented by birds migrating across the blue sky . Fletcher found this month the hardest to resolve , yet in many ways , this is the most successful ...
Inhoudsopgave
David Gibbs 14 | 178 |
Purloining | 195 |
Exploiting uniformity | 206 |
Copyright | |
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