Beware Wet PaintPhaidon Press, 25 apr 1996 - 266 pagina's A founding partner of the leading design firm Pentagram, Alan Fletcher is considered by many in the graphic design world to be a contemporary master, known for his sharp and unerring sense of style. From the initial brief to the often award-winning outcome, here are more than a hundred of Fletcher's design solutions. Grouped into thematic chapters for instructive reference, the projects demonstrate his lithe and lateral jumps, his skills and techniques and his ability to fuse interpretation, aesthetics and function with apparent ease. The commentary shows how each individual graphic idea was developed, giving insights both into the particular project and into the way in which the design process can be manipulated. |
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... brief specified that the gypsy had to be the major element on the poster . On close inspection Fletcher decided that he didn't like the silhouette , and so he tried a variety of ways to disguise the figure . At first he thought the ...
... brief . Everybody nodded . Having set the scene I meticulously and sequentially took them through each page from initial sketches to finished design . They looked satisfied , shook my hand , and ushered me out . The next day I arrived ...
... brief listed those not untypical conflicts : ' modern but traditional ' , ' dynamic but conservative ' and so on . The solution , reflecting the spirit of the brief , centred on adopting a traditional form but treating it ...