Beware Wet PaintPhaidon Press, 25 apr 1996 - 266 pagina's A founding partner of the leading design firm Pentagram, Alan Fletcher is considered by many in the graphic design world to be a contemporary master, known for his sharp and unerring sense of style. From the initial brief to the often award-winning outcome, here are more than a hundred of Fletcher's design solutions. Grouped into thematic chapters for instructive reference, the projects demonstrate his lithe and lateral jumps, his skills and techniques and his ability to fuse interpretation, aesthetics and function with apparent ease. The commentary shows how each individual graphic idea was developed, giving insights both into the particular project and into the way in which the design process can be manipulated. |
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... cliché . This kind of economy and clarity of purpose extends right through Fletcher's work , encompassing a spectrum which ranges from subtle to super - bold . The idea which lay behind a blinding fluorescent ink colour contrast ...
... cliché you could imagine . ' How can I make this photograph interesting ? I'll make it negative ! ' It's got underlining and neat typography butted up to the edges . It's got every cliché in the book , but it still has a resonance to it ...
... clichés , perhaps because , so he says , ' it helps if you have something to work against ' . For instance a poster ... cliché of a cliché of a cliché . This ubiquitous thumbprint was used to represent the complexities inherent in ...
Inhoudsopgave
David Gibbs 14 | 178 |
Purloining | 195 |
Exploiting uniformity | 206 |
Copyright | |
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