Beware Wet PaintPhaidon Press, 25 apr 1996 - 266 pagina's A founding partner of the leading design firm Pentagram, Alan Fletcher is considered by many in the graphic design world to be a contemporary master, known for his sharp and unerring sense of style. From the initial brief to the often award-winning outcome, here are more than a hundred of Fletcher's design solutions. Grouped into thematic chapters for instructive reference, the projects demonstrate his lithe and lateral jumps, his skills and techniques and his ability to fuse interpretation, aesthetics and function with apparent ease. The commentary shows how each individual graphic idea was developed, giving insights both into the particular project and into the way in which the design process can be manipulated. |
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... colours varies from culture to culture . In England , for example , you are green with envy , whereas in Japan envy turns you purple ( see pages 42 and 43 ) . Colour is used in a number of ways . He treats it with subtlety or with brute ...
... colour theory . In the example shown ( page 33 ) the two vertical turquoise bars are exactly the same colour and only appear different due to an interaction with the colour backgrounds . This is known as the Bezold Effect . Colour used ...
... colours ( yet another cost saving ) which made a complete nonsense of the colour scheme . Today the V & A still remains all but impossible to negotiate . In fact it's got much worse . Subsequent additions have infested the museum with a ...
Inhoudsopgave
David Gibbs 14 | 178 |
Purloining | 195 |
Exploiting uniformity | 206 |
Copyright | |
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