Beware Wet PaintPhaidon Press, 25 apr 1996 - 266 pagina's A founding partner of the leading design firm Pentagram, Alan Fletcher is considered by many in the graphic design world to be a contemporary master, known for his sharp and unerring sense of style. From the initial brief to the often award-winning outcome, here are more than a hundred of Fletcher's design solutions. Grouped into thematic chapters for instructive reference, the projects demonstrate his lithe and lateral jumps, his skills and techniques and his ability to fuse interpretation, aesthetics and function with apparent ease. The commentary shows how each individual graphic idea was developed, giving insights both into the particular project and into the way in which the design process can be manipulated. |
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... create a sign for the reception area of a new design office , Fletcher produced a wicked , welcoming smile ... created a collection of animated and chattering mouths to represent a cocktail party . Once again , he characteristically set ...
... create distinctive devices . These four examples of ' less - is - more ' owe their solutions to supreme typographic economy , in which deft interventions convert letters into symbols which are exclusive to the bodies they represent ...
... create a third entity . An emblem ( right ) for the Stravinsky Festival Trust led to the visual connection between a ... created a sunny emblem appropriate to the occasion . Such connections may seem obvious in hindsight , but the skill ...
Inhoudsopgave
David Gibbs 14 | 178 |
Purloining | 195 |
Exploiting uniformity | 206 |
Copyright | |
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