Beware Wet PaintPhaidon Press, 25 apr 1996 - 266 pagina's A founding partner of the leading design firm Pentagram, Alan Fletcher is considered by many in the graphic design world to be a contemporary master, known for his sharp and unerring sense of style. From the initial brief to the often award-winning outcome, here are more than a hundred of Fletcher's design solutions. Grouped into thematic chapters for instructive reference, the projects demonstrate his lithe and lateral jumps, his skills and techniques and his ability to fuse interpretation, aesthetics and function with apparent ease. The commentary shows how each individual graphic idea was developed, giving insights both into the particular project and into the way in which the design process can be manipulated. |
Vanuit het boek
Resultaten 1-3 van 14
... creative source of expression in his own individual , quirky style - a style expressed through simple materials , primitive techniques , commonplace objects , and anything else which happened to be to hand . And a dedication to finding ...
... creative agenda . The financial charts in an annual report , for example , become an exercise in colour theory . Even outside the graphic discipline , the controversial issue of what to do with the fire- damaged wing in Windsor Castle ...
... creative problem - solving , how they have an ability to convey emotion , alter perceptions , and trigger associations . However , the meaning of colours varies from culture to culture . In England , for example , you are green with ...
Inhoudsopgave
David Gibbs 14 | 178 |
Purloining | 195 |
Exploiting uniformity | 206 |
Copyright | |
4 andere gedeelten niet getoond