Beware Wet PaintPhaidon Press, 25 apr 1996 - 266 pagina's A founding partner of the leading design firm Pentagram, Alan Fletcher is considered by many in the graphic design world to be a contemporary master, known for his sharp and unerring sense of style. From the initial brief to the often award-winning outcome, here are more than a hundred of Fletcher's design solutions. Grouped into thematic chapters for instructive reference, the projects demonstrate his lithe and lateral jumps, his skills and techniques and his ability to fuse interpretation, aesthetics and function with apparent ease. The commentary shows how each individual graphic idea was developed, giving insights both into the particular project and into the way in which the design process can be manipulated. |
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... examples illustrated are , in the main , not displayed in their original context but as images in their own right . Each example is accompanied by a full commentary by Jeremy Myerson . Four essays give further critical and biographical ...
... example , become an exercise in colour theory . Even outside the graphic discipline , the controversial issue of what to do with the fire- damaged wing in Windsor Castle - to restore or to redesign ? - receives a typically robust and ...
... example Shell . Others are abstract , such as the Chase Manhattan Bank or British Rail . A fifth category are entirely pictorial , such as Apple's apple . The logotype for the Design Council , originally set up by Churchill's government ...