Beware Wet PaintPhaidon Press, 25 apr 1996 - 266 pagina's A founding partner of the leading design firm Pentagram, Alan Fletcher is considered by many in the graphic design world to be a contemporary master, known for his sharp and unerring sense of style. From the initial brief to the often award-winning outcome, here are more than a hundred of Fletcher's design solutions. Grouped into thematic chapters for instructive reference, the projects demonstrate his lithe and lateral jumps, his skills and techniques and his ability to fuse interpretation, aesthetics and function with apparent ease. The commentary shows how each individual graphic idea was developed, giving insights both into the particular project and into the way in which the design process can be manipulated. |
Vanuit het boek
Resultaten 1-3 van 25
... look at things . You don't have to draw very well either - which I don't - because what I actually enjoy is the sensuality of doing it . Why has handwriting become so important in your work ? It's not important , it's convenient . I ...
Alan Fletcher, Jeremy Myerson. 9. Manipulating the eye This section looks at Fletcher's talent for manipulating ... look simple , but that's part of the art . As with the two chairs ( on page 119 ) , which he noticed while lying on ...
... look happy or miserable , all according to the context in which they appear a character intended to look as if it was doodled directly onto the paper . - As a tyre company , Pirelli envied Bibendum , the Michelin Man , an advertising ...
Inhoudsopgave
David Gibbs 14 | 178 |
Purloining | 195 |
Exploiting uniformity | 206 |
Copyright | |
4 andere gedeelten niet getoond