Beware Wet PaintPhaidon Press, 25 apr 1996 - 266 pagina's A founding partner of the leading design firm Pentagram, Alan Fletcher is considered by many in the graphic design world to be a contemporary master, known for his sharp and unerring sense of style. From the initial brief to the often award-winning outcome, here are more than a hundred of Fletcher's design solutions. Grouped into thematic chapters for instructive reference, the projects demonstrate his lithe and lateral jumps, his skills and techniques and his ability to fuse interpretation, aesthetics and function with apparent ease. The commentary shows how each individual graphic idea was developed, giving insights both into the particular project and into the way in which the design process can be manipulated. |
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... mind can juggle the elements while freewheeling around the possibilities . The second is a mind set with the credulity of a child , the dedication of an evangelist , the spadework of a navvy . And the third is sufficient motivation to ...
... mind whether I want it in Baskerville or Blindfish , bold or squashed ? Why not just write the message down ? ' I also quite liked the notion of scribbling a drawing and caption as one thing . Furthermore , the combination of picture ...
... mind once more against the sins of laziness and convention , and starts to look around for ideas . First there are magpie thoughts , collecting through the archives of his mind . These archives are the place he has built in which to ...
Inhoudsopgave
David Gibbs 14 | 178 |
Purloining | 195 |
Exploiting uniformity | 206 |
Copyright | |
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