Beware Wet PaintPhaidon Press, 25 apr 1996 - 266 pagina's A founding partner of the leading design firm Pentagram, Alan Fletcher is considered by many in the graphic design world to be a contemporary master, known for his sharp and unerring sense of style. From the initial brief to the often award-winning outcome, here are more than a hundred of Fletcher's design solutions. Grouped into thematic chapters for instructive reference, the projects demonstrate his lithe and lateral jumps, his skills and techniques and his ability to fuse interpretation, aesthetics and function with apparent ease. The commentary shows how each individual graphic idea was developed, giving insights both into the particular project and into the way in which the design process can be manipulated. |
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... into a metaphor . It is not an actual imprint of his thumb but a copy , carefully drawn , line by line , in pencil - a matter of drawing one's own identity . Unclichés Making faces The face opposite appeared on a poster. 79 Body language.
... pencil has great intensity , which is just right for some jobs . ' But not apparently for others . ' If it looks a scribble , ' he says , ' then at least it's a thoughtful scribble . ' The title for a French book jacket on art ( below ) ...
... pencil shading so impenetrable that it almost obscures the dates . The chilly snow of December is evoked by printing his thumbprints in clear transparent varnish . March MTWTF 678 11 12 13 14 15 16 17 3 1x 19 20 21 22 23 24 25 26 27 28 ...
Inhoudsopgave
David Gibbs 14 | 178 |
Purloining | 195 |
Exploiting uniformity | 206 |
Copyright | |
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