Beware Wet PaintPhaidon Press, 25 apr 1996 - 266 pagina's A founding partner of the leading design firm Pentagram, Alan Fletcher is considered by many in the graphic design world to be a contemporary master, known for his sharp and unerring sense of style. From the initial brief to the often award-winning outcome, here are more than a hundred of Fletcher's design solutions. Grouped into thematic chapters for instructive reference, the projects demonstrate his lithe and lateral jumps, his skills and techniques and his ability to fuse interpretation, aesthetics and function with apparent ease. The commentary shows how each individual graphic idea was developed, giving insights both into the particular project and into the way in which the design process can be manipulated. |
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... postcards to send to everyone he had seen during that day . He wanted a series of postcards to capture the warmth , hospitality and ambience of his hotels . So Fletcher spent a day visiting them , drawing vignettes of the people , and ...
... postcards from Tahiti , letters from Milan , notes on the back of menus from New York , all describing architectural delights and culinary treats well off the tourist track . Today Feedback is an institution . There are quite a few ...
... postcards or playing cards , candlesticks , waxed doth , collars , painted paper and newspapers . The same principle applies to making graphic messages . ( This weird typeface was generated by computer when accidentally enlarged , I ...