Beware Wet PaintPhaidon Press, 25 apr 1996 - 266 pagina's A founding partner of the leading design firm Pentagram, Alan Fletcher is considered by many in the graphic design world to be a contemporary master, known for his sharp and unerring sense of style. From the initial brief to the often award-winning outcome, here are more than a hundred of Fletcher's design solutions. Grouped into thematic chapters for instructive reference, the projects demonstrate his lithe and lateral jumps, his skills and techniques and his ability to fuse interpretation, aesthetics and function with apparent ease. The commentary shows how each individual graphic idea was developed, giving insights both into the particular project and into the way in which the design process can be manipulated. |
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... problem solving smacks more of routine work than creative thinking . The fact is designers enjoy playing with problems . They treat them as a personal challenge and so if someone else asks how they came up with an idea you'll probably ...
... problem to hide it . It's not putting lipstick on a gorilla ! If that's the brief , then you redesign the gorilla ... problems . He wasn't copying from someone else and re - dressing it up . Is this intuition of quality beyond words or ...
... problem can be a better one for another . Or that some ideas are solutions in search of a problem . The intention was that the undulating lines , to give an impression of the swell of the sea , should not touch . He started drawing them ...
Inhoudsopgave
David Gibbs 14 | 178 |
Purloining | 195 |
Exploiting uniformity | 206 |
Copyright | |
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