Beware Wet PaintPhaidon Press, 25 apr 1996 - 266 pagina's A founding partner of the leading design firm Pentagram, Alan Fletcher is considered by many in the graphic design world to be a contemporary master, known for his sharp and unerring sense of style. From the initial brief to the often award-winning outcome, here are more than a hundred of Fletcher's design solutions. Grouped into thematic chapters for instructive reference, the projects demonstrate his lithe and lateral jumps, his skills and techniques and his ability to fuse interpretation, aesthetics and function with apparent ease. The commentary shows how each individual graphic idea was developed, giving insights both into the particular project and into the way in which the design process can be manipulated. |
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... represent a smile ' . For a poster which illustrated the famous quip by Mae West he did just that , and produced a salacious smile . Although he could sometimes be accused of applying a predetermined solution , he will only do so if he ...
... represent the complexities inherent in corporate identity . But in this instance the cliché is converted into a metaphor . It is not an actual imprint of his thumb but a copy , carefully drawn , line by line , in pencil - a matter of ...
... represent the six participating countries . Fitted together , they imply unity . They are also reminiscent of the pattern visible in the twisted silk cord which encircles the Arabic head - dress . Finally , the symbol for Escargot ...