Beware Wet PaintPhaidon Press, 25 apr 1996 - 266 pagina's A founding partner of the leading design firm Pentagram, Alan Fletcher is considered by many in the graphic design world to be a contemporary master, known for his sharp and unerring sense of style. From the initial brief to the often award-winning outcome, here are more than a hundred of Fletcher's design solutions. Grouped into thematic chapters for instructive reference, the projects demonstrate his lithe and lateral jumps, his skills and techniques and his ability to fuse interpretation, aesthetics and function with apparent ease. The commentary shows how each individual graphic idea was developed, giving insights both into the particular project and into the way in which the design process can be manipulated. |
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... say , ' I did it for these reasons ' , then they can say , ' Well , maybe you didn't push it far enough ' or ' It's the wrong route . ' It becomes a positive discussion , not just a ' I like it like this . ' Actually , I'm not against ...
... says complete saves time and money The portrait in the advertisement ( above ) was achieved by extracting the relevant page from the magazine and carefully folding it to make a face . In this case the logotype on the masthead supplied ...
... says what it says . Here is a double plagiarism : the coffee stain from an espresso cup is an idea borrowed from a letterhead done by designer Bob Gill for his wife many years previously ; the expressive writing is an oblique homage to ...
Inhoudsopgave
David Gibbs 14 | 178 |
Purloining | 195 |
Exploiting uniformity | 206 |
Copyright | |
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