Beware Wet PaintPhaidon Press, 25 apr 1996 - 266 pagina's A founding partner of the leading design firm Pentagram, Alan Fletcher is considered by many in the graphic design world to be a contemporary master, known for his sharp and unerring sense of style. From the initial brief to the often award-winning outcome, here are more than a hundred of Fletcher's design solutions. Grouped into thematic chapters for instructive reference, the projects demonstrate his lithe and lateral jumps, his skills and techniques and his ability to fuse interpretation, aesthetics and function with apparent ease. The commentary shows how each individual graphic idea was developed, giving insights both into the particular project and into the way in which the design process can be manipulated. |
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... signs , but also in more peripheral circumstances . One of the more unusual applications of the Reuters logotype was ... sign company comprised the initials of Wilson Walton . When Mr Wilson died ( we don't know what happened to Mr ...
... signs . Architect Norman Foster had seen the Lloyd's scheme and asked Fletcher to do the sign system for Stansted Airport . A structure conceived as an open , light and transparent building , which required minimal signs because the ...
... sign manual should be strictly followed , despite the fact that the structure and interior space was radically different from their other air terminals . For example , it contained no intervening walls or ceilings from which to hang signs ...
Inhoudsopgave
David Gibbs 14 | 178 |
Purloining | 195 |
Exploiting uniformity | 206 |
Copyright | |
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