Beware Wet PaintPhaidon Press, 25 apr 1996 - 266 pagina's A founding partner of the leading design firm Pentagram, Alan Fletcher is considered by many in the graphic design world to be a contemporary master, known for his sharp and unerring sense of style. From the initial brief to the often award-winning outcome, here are more than a hundred of Fletcher's design solutions. Grouped into thematic chapters for instructive reference, the projects demonstrate his lithe and lateral jumps, his skills and techniques and his ability to fuse interpretation, aesthetics and function with apparent ease. The commentary shows how each individual graphic idea was developed, giving insights both into the particular project and into the way in which the design process can be manipulated. |
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... someone describe why they did something , but when you actually look at it , it's a let - down . It doesn't have that extra quality . Take that poster on the wall which was done in 1938 [ Tschichold's ' Der Berufsphotograph ' ] . What I ...
... Someone had assumed there was only one Fletcher , and that the three different Fletchers were one and the same . Returned to the terminal , the train , the taxi and got home for breakfast . Phone call to the client . Sorry , and all ...
... someone . He invented the Pirelliman , an articulated macquette which could twist and turn , adopt different poses and travel in all directions . The macquette was sent out to Pirelli's worldwide network of advertising agents in a box ...
Inhoudsopgave
David Gibbs 14 | 178 |
Purloining | 195 |
Exploiting uniformity | 206 |
Copyright | |
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