Beware Wet PaintPhaidon Press, 25 apr 1996 - 266 pagina's A founding partner of the leading design firm Pentagram, Alan Fletcher is considered by many in the graphic design world to be a contemporary master, known for his sharp and unerring sense of style. From the initial brief to the often award-winning outcome, here are more than a hundred of Fletcher's design solutions. Grouped into thematic chapters for instructive reference, the projects demonstrate his lithe and lateral jumps, his skills and techniques and his ability to fuse interpretation, aesthetics and function with apparent ease. The commentary shows how each individual graphic idea was developed, giving insights both into the particular project and into the way in which the design process can be manipulated. |
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... symbol to promote the 50th anniversary of the National Gallery of Art in Washington DC derived from counting the stars on the American flag . Others ideas frame the solution in a more logical way , as in a symbol for an organization ...
... symbol . But , disappointed by the poor entries , they invited three international designers to present recommendations . Fletcher's proposal was selected . The brief called for a ' culture ' mark rather than a ' commercial ' symbol ...
... Symbol Oktoberfest Germany 1995 Photograph : Peter Wood 2088209 Symbol Black Sun plc UK 1994 2088209 Presenter Articulated macquette Pirelli Italy 1972 210 Symbol Rock Townsend UK 1977 2108211 Logotype Design Systems UK 1989 212 & 213 ...